With its product line Mafi Fresco Barock the Upper Austrian manufacturer of quality oiled natural wood floors, already famous on the international life style sector, is expanding its richly varied range by yet another attractive facet. „Fresco Barock is a floor in the style of the French baroque garden, combining grand extravagance with natural elegance,“ Christiane Lindner, Mafi’s Junior partner and Marketing Manager puts the characteristics of the family-run company’s new creation into a nutshell. The elaborate appearance is achieved by artful treatment of the plank’s surface using special milling programs. „The result is artistically playful patterns of curves and lines based on the model of the magnificent French castle gardens“, Lindner explains.
French gardens as a model
„The first baroque gardens were laid out in France during the Baroque period, which is where the name comes from. Since the Renaissance the garden has served rulers as a place of pleasure as well as representation of power and wealth“, Lindner tells us and continues: „The castle garden of Vaux-le-Vicomte counts as a milestone in the art of the baroque garden with André Le Nôtre as landscape gardener, the founder of the French style of garden and the most significant landscape gardener during the baroque period. His art served as model for Mafi Barock.“ The visionary, who lived and worked in Paris from 1613 until 1700, used what were at the time the latest scientific discoveries of optic and perspective for his garden landscapes. „We are still fascinated today by the optical illusions that arose from baroque art and the impression of eternity associated with them“, Lindner relates, „and this fascination for new and unexpected aspects in old things is also reflected by our customers.“
Renaissance of Baroque
Mafi’s creative masterminds were also inspired by Tricia Guild, baroque icon of the 20th and 21st century, who has gained international success in various spheres of luxury interior decoration with her company, Designers Guild, founded in 1970. Mafi’s innovation Fresco Barock, which is suitable for professional use not only as decoration and accentuation on walls, for example in the form of borders, was presented at Mafi’s flagship store in Salzburg on July 23rd 2008. The presentation took place in combination with the opening of the exhibition ‛Mirrors’ by Maurizio Marcato.
In harmony with nature
Individual and extravagant designs are characteristic for Mafi floors. Besides optical diversity, Mafi floors have a number of other advantages, such as longevity, high resistance to wear and tear and dimensional stability. The principle of „harmony with nature“ is the first priority in Mafi’s business strategy. At the heart of Mafi’s philosophy is lacquer-free, purely natural surface treatment of its floors with renewable raw materials. „This is the only method that allows the wood used to maintain its natural appearance as well as its velvety warmth“, the branch expert is convinced.
mafi Wide-Plank and Black color filler Tiger Oak are actually exposed in the mafi Flagshipstore in Salzburg
The store is open from Monday to Friday
from 10 a.m. to 1 p.m. and from 2 to 6 p.m.
Off business hours, dates are arranged only on appointment.
mafi Flagshipstore
Imbergstraße Nr. 9
5020 Salzburg
Tel: +43-[0]662-827 530 30
Fax: +43-[0]662-827 530 20
Mail: imberg [at] mafi.at
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